March 25, 2015

Define Your Demographic

Social media can be an amazing tool for small businesses… if it’s utilized properly. A good social media presence allows you to be discoverable, when people search out businesses like yours it’ll be easier to find you! It allows you to get more connected with your customers! You can get a better feel for what your customers want, communicate with them more easily, and allow them to interact with your […]
March 11, 2015

Quality over Quantity

When it comes to the amount of Facebook “Likes” you have on your page… aim for quality over quantity. Don’t get hung up on the number of “Likes”, it’s far more important to connect with people who will engage with your business on Facebook. If your page fans are actually interested in what your business has to offer, they’ll be more likely to spread the word and fuel your word […]
February 25, 2015

Get Responsive

Responsive or “mobile friendly” website design has been all the rage for a while now… This is because people are browsing the web and even shopping on their smart phones and tablets at an astounding rate. According to “The 2014 Mobile Behavior Report” provided by Salesforce; 85% of people say that mobile devices are a central part of everyday life. They also stated; on average, individuals reported spending about 3.3 […]
February 17, 2015

Little business. Big internet

Here is a little “online branding” 101 for small businesses. First of all if you don’t have a professionally designed logo… you should get one. This way you’ll have a high quality, high resolution image to use in all of you online promotional material. Including your; website, email newsletters, social media pages, photos, menus, etc. You want your business to look the part, and your logo plays a big role […]