How to Generate Reviews for Your Small Business
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Getting quality reviews for your small business is crucial to its success online.
Whether you’re a small restaurant or brewery and you need future customers to know how great your food is, or you are a craftsman that does amazing work. The best way to reassure potential clients is to have as many good reviews as possible. This is easier said than done because most people don’t leave or post reviews after using the services of small business. There are ways to get around this and boost your number of reviews.
Create a customer experience you’re proud of!
It goes without saying that the most important step in getting a good review is to give your customer a great experience that they’ll want to talk about!
Make it easy for customers to leave reviews.
If a customer must go through great lengths to leave a review, then odds are they won’t end up doing it. By having a simple way for customers to leave a review online, they’ll be more likely to leave a comment or a thank you note.
Reviews on Facebook:
A well-developed Facebook Page is a great place for customers to find you and is a common place for future clients to look and judge your business. By having your business Facebook profile accurately and fully filled out you will be able to be easily found and searched for. You will also need to post regularly and be an active user of your Facebook business page. This will show users that you are a legitimate business and care about your image.
Reviews on your website:
Your website is another great place for customers to leave reviews. There are many ways you can set up your website so that customers can leave reviews right on it. It’s important to have a professional looking website that works properly on mobile devices as well as laptop and desktop computers. Showing up when someone searches for you is also necessary. This requires proper search engine optimization for your website.
Reviews on Google:
Customers can also leave reviews about your business and your services right on Google! This means that you’ll need to have a Google My Business profile for your business and much like a social media page, it must be properly filled out with accurate information. This is a great place for reviews because they’re easy for customers to see.
Ask for reviews and respond to them.
There are many other places customers can leave reviews for your business and it can be tricky to keep track of them all. The best practice is to make sure your business is easily found online and respond to reviews as best you can. It’s also always a good idea to ask customers for a review on the platform you prefer. You can use social media, email campaigns, text messages, or simply ask your customers in person to leave a review!
